As a business owner, you don’t need a giant budget to get your products in front of neighborhood customers. With the right local digital marketing approaches, you can become the go-to spot right in your own backyard.
I’ve put together some data-driven local marketing tips to draw in more foot traffic and boost awareness among locals.
Tap Into Searcher Intent with Local SEO
Optimizing your website for locally-focused keywords can help you rank higher for searches like “pizza places nearby” or “auto shop Oakland.” Include your city and region throughout your content and target keywords your ideal customers are actually searching.
Pro Tip: Tools like Moz Local and BrightLocal can help track and improve your local SEO performance.
Get Found with Google My Business
86% of searches for local businesses begin on Google. Make sure your business is listed properly on Google My Business for maximum visibility in maps, search, and the knowledge panel. Fill out your profile completely, add photos and videos, and include virtual options like “order online” or “shop online” buttons.
Run Hyperlocal PPC Ads
Pay-per-click ads can pinpoint audiences in specific zip codes or cities. Instead of generic “lawyer” keywords, target long-tail keywords like “personal injury lawyer in Columbus, OH” to attract nearby customers urgently seeking your services.
Attract Locals on Social
Facebook, Instagram, and LinkedIn all allow targeting by location. Create ads and organic posts with engaging local digital offers or community ties. Social media is great for boosting awareness before a grand opening or local event.
Send Emails and SMS
Collect emails and phone numbers to build an audience to directly market to. Send emails promoting deals, events, or new products. Or use SMS marketing to send location-specific flash sales and offers.
Engage with Local Content
Create blog posts and videos tailored to your community. For a brewery, this could mean posts on supporting local charities or the origin behind a flagship beer. This shows you’re invested in the area beyond just making sales.
Interact on Review Sites
Actively maintain your listings on Yelp, Facebook, and other review sites. Thank customers for positive reviews and address constructive feedback. This shows you value customers and makes your business more inviting.
Hyperlocal digital marketing delivers 3X higher ROI compared to generic tactics. Get out there and start connecting with customers in your community!
