Remote work can be liberating, but let’s face it, it’s not all sunshine and rainbows. Distractions, isolation, technical difficulties, and boundary issues can make you feel like you’re juggling too many balls at once. But fear not! With the right work from home marketing tools, you and your team can stay connected, productive, and thriving no matter where you are.
As a one-woman digital communications shop, I’ve got a lot on my plate. But with a variety of devices at my disposal, I feel prepared to handle most things. Whether it’s testing how emails look on mobile (or Outlook), checking how an event stream looks on different operating systems, or ensuring a banner renders properly on various displays, I’ve got it covered.
Currently, I’ve got an Apple Pencil, iPad Pro, a MacBook Pro, the Magic Keyoboard, a MacBook Air, and even a Dell PC from work. The Air and Pro are for personal use, but I also rely on my trusty iPhone and occasionally enlist the help of my Android-using friends to test emails on their phones. With so many different tools and mediums at play, I’m constantly tweaking and adjusting to make sure everything is perfect.
And yes, that is a MacBook Air balancing precariously on a yoga block above – you gotta do what you gotta do!
Work from home tools that elevate remote strategy
Email marketing software: ESP’s (email service providers) like Mailchimp, Constant Contact, or Campaign Monitor can help small businesses create and send email campaigns, manage subscriber lists, and track email metrics for free or for a small fee depending on list size.
Social media management tools: A crucial part of any online marketing strategy, but it can be time-consuming to manage multiple social media accounts. Online management tools like Hootsuite, Buffer, or Sprout Social help to schedule posts, monitor activity, and track engagement metrics in one place.
SEO tools: Search engine optimization (SEO) is essential for improving a small business’s visibility online. SEO tools like Moz, SEMrush, or Ahrefs can help analyze you website’s performance, track keyword rankings, and identify opportunities to improve search engine visibility — driving more traffic to your site.
Content management system (CMS): A platform like WordPress, Wix, or Squarespace can help small businesses create and manage their website content. These help to easily create and update landing pages, blog posts, and other content without requiring advanced technical skills.
Video conferencing software: Communication is key when working remotely — who else has ptsd from Slack noises?? Video conferencing software like Zoom, Skype, or Google Meet can help non-profits stay connected with donors and team members. Host virtual meetings, webinars, and presentations to build relationships and collaborate on projects or host virtual donor events or livestreams. I’ve been known to attend a few virtual happy hours myself!
Having a dedicated workspace is also essential. Take it from me, invest in a proper desk (my desk is foldable and cute!) and chair for the sake of your productivity and your back. While my space is not that chic, it does serve me well.
Disclosure: This post contains affiliate links. This means I may earn a commission should you chose to sign up for a program or make a purchase using my link. It’s okay – I love all of these products anyways, and you will too!
